Link To — Connect Label Elements to Your Data

What it does

“Link To” connects an element on your label to real data from your store. For example, you can link a text box to the product name, so each label shows the correct name for that product. Without “Link To”, the element shows only static text.

How to use it

1. In the template editor, add an element (Text, Barcode, QR Code, or Image).
2. Select the element on the canvas.
3. In the properties panel, find the Link To dropdown.
4. Choose a data field. The element will now show live data when you print.

Available data fields

The data fields you can use depend on two things:

• Label type — Product label or Address label
• Element type — Text, Barcode, QR Code, or Image

Product label — Text fields

Field	What it shows
Product Name	The product title
Product Description	The product description (you can set start and end position to show part of it)
Product Weight	The product weight
Product Tags	Tags on the product (you can filter which tags to show)
Variant	The variant option value, like “Red / Large” (you can filter which options to show, and choose to show or hide the option name)
Custom Text	Text you type yourself — it stays the same on every label
Price	The product price (you can set currency format and decimal places)
Compared At Price	The original price before discount (you can choose what to show if there is no compared price)
Presentment Price	The price in a specific market currency (you select which market)
Presentment Compared At Price	The compared price in a specific market currency
Unit Price	The price per unit
SKU	The product SKU code
Barcode Text	The product barcode number as text
Vendor	The product vendor name
Product Type	The Shopify product type
Product Metafield	A custom metafield on the product (you select which one)
Variant Metafield	A custom metafield on the variant (you select which one)
Label Quantity	The number of labels being printed for this item
Current Date	Today’s date (you can add a day offset, for example +7 for one week later)
Current Date Unix	Today’s date as a Unix timestamp (with optional day offset)
Product ID	The Shopify product ID
Variant ID	The Shopify variant ID
Inventory Quantity	The current stock level

Product label — Barcode fields

Field	What it shows
Barcode	The product barcode
SKU	The SKU as a barcode
Custom Barcode	A barcode with text you type yourself
Product Metafield	A metafield value as a barcode
Variant Metafield	A variant metafield value as a barcode
Product ID	The product ID as a barcode
Variant ID	The variant ID as a barcode

Supported barcode formats: CODE128, EAN13, UPC-A, UPC-E, CODE39, ISBN, EAN8, GS1-128.

Product label — QR Code fields

Field	What it shows
Barcode	The product barcode as a QR code
Custom QR Code	A QR code with text or URL you type yourself
SKU	The SKU as a QR code
Online Store Product URL	A link to the product page on your store (you can add a URL suffix)
Product Metafield	A metafield value as a QR code
Variant Metafield	A variant metafield value as a QR code
Scan to Cart	A special Shopify link that adds the product to the cart when scanned
Product Admin URL	A link to the product in Shopify admin
Product ID	The product ID as a QR code
Variant ID	The variant ID as a QR code

Product label — Image fields

Field	What it shows
Custom Image	An image you upload yourself
Product Image	The main product image from your store
Variant Image	The image for the specific variant
Product Metafield	A metafield value as an image (the metafield must contain an image URL)
Variant Metafield	A variant metafield value as an image

Address label — Text fields

Field	What it shows
Order Number	The order number
Full Address	The complete shipping address
Address Line 1	The first line of the address
Address Line 2	The second line (apartment, suite, etc.)
Country	The country
Zip Code	The postal or zip code
City	The city
Province	The state or province
City + Province	City and province together
Company	The company name
Shipping Full Name	The full name on the shipping address
Shipping First Name	The first name
Shipping Last Name	The last name
Shipping Phone	The phone number on the shipping address
Customer Phone	The customer’s phone number
Customer First Name	The customer’s first name
Customer Last Name	The customer’s last name
Custom Text	Text you type yourself

Address label — Barcode / QR Code / Image

Address labels have fewer options:

• Barcode: Custom Barcode, Order Number
• QR Code: Custom QR Code
• Image: Custom Image

Using metafields

Metafields let you show custom data that you added to your products or variants in Shopify.

1. In the Link To dropdown, select Product Metafield or Variant Metafield.
2. A second dropdown appears showing your metafield definitions.
3. Select the metafield you want (shown as namespace.key, for example custom.color).
4. The element will now show the metafield value for each product.

This works for Text, Barcode, QR Code, and Image elements. For images, the metafield must contain an image URL.

Text formatting options

When you link a text element, you can also set:

• Case — Lowercase, UPPERCASE, Capitalized, or Sentence case
• Prefix — Text to add before the data (for example ”$” before price)
• Suffix — Text to add after the data (for example ” kg” after weight)

Good to know

• If you change the Link To field, the element type may change. For example, switching from Custom Text to Product Name changes how the element gets its data.
• Price fields let you choose the currency format: Regular (1,234.56), No Separator (1234.56), or European (1.234,56). You can also set how many decimal places to show (0 to 5).
• The Variant field lets you filter which option names to display. For example, if your product has Color and Size options, you can choose to show only Color.
• Current Date supports a day offset. Set it to 7 to show a date one week from today. This is useful for expiration dates.
• Scan to Cart QR codes create a special Shopify URL that adds the product to the customer’s cart when scanned.